Uncover your hidden biases


The Hidden Brain documents and explains some key ways in which our unconscious bias, as an evolutionary survival tool seeking comfort, solace, social approbrium, certainty, familiarity and species continuity, is at work in many of the decisions we make and the beliefs we hold. It argues that we need to stop insisting that many of our decisions, choices and beliefs are the outgrowth of a conscious, rational mind and a better way to help us make better decisions is to harness the power of these hidden biases to push us in the ‘right’ direction, however questionable that may be.

Is this why the ancient philosophers surmised that ‘reason is merely slave to the passions’?



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